OnePlus was founded on 16 December 2013 by former Oppo vice-president Pete Lau and Carl Pei.[7] According to Chinese public records, OnePlus’ only institutional shareholder is Oppo Electronics.[4] Lau denied that OnePlus was a wholly owned subsidiary of Oppo and stated that Oppo Electronics and not Oppo Mobile (the phone manufacturer) is a major investor of OnePlus and that they are “in talks with other investors”,
[8] although OnePlus has confirmed it uses Oppo’s manufacturing line and shares part of the supply chain resources with Oppo.[9] The company’s main goal was to design a smartphone that would balance high-end quality with a lower price than other phones in its class, believing that users would “Never Settle” for the lower-quality devices produced by other companies. Lau explained that “we will never be different just for the sake of being different. Everything done has to improve the actual user experience in day-to-day use.”[10][11] He also showed aspirations of being the “Muji of the tech industry”, emphasizing its focus on high-quality products with simplistic, user-friendly designs.[10] Continuing Lau’s association with the platform from the Oppo N1,[11] OnePlus entered into an exclusive licensing agreement with Cyanogen Inc. to base its products’ Android distribution upon a variant of the popular custom ROM CyanogenMod and use its trademarks outside of China.[12][13]
The company unveiled its first device, the OnePlus One, on 23 April 2014 which was intended to capture market from the Google Nexus series.[10] In December 2014, alongside the release of the OnePlus One in India exclusively through Amazon, OnePlus also announced plans to establish a presence in the country, with plans to open 25 official walk-in service centers across India.
OnePlus – Manager TV Sales – North & East India Role : Manager – TV Sales (NORTH & EAST) Location : Bangalore, India Description : At OnePlus, we are looking for a high-performing Sales Manager to help us grow our TV category business. This person will be responsible for meeting sales goals, achieving forecast targets, crafting sell in & sell out plans and aligning with management goals. In addition, this role will be responsible for developing innovative business strategies and providing a vision for robust sales strategies and their execution. Reporting to – National Sales Head Role & Responsibilities : – Own all plans and strategies for developing business and achieving the company’s target. – Establish and foster partnerships and relationships with External & Internal customers with regular activity Closely work on market penetration, benchmark competitor’s activity
Description Du Poste Role: Content Writer Location: Bangalore, India Description: At OnePlus, we are looking to hire a Content Writer with a keen eye on technology and how to bring value to the online consumer through meaningful, engaging and fresh content. Reporting Structure: This role will report to the Social Media and Content Lead Role & Responsibilities • Writing daily articles for the Red Cable Club • Writing daily engagement content pieces for OnePlus.in • Providing sale and promotional copies for marketing and sales campaigns • Build, monitor and grow the Red Cable Club and OnePlus.in platforms Expectations From The Candidate • Innovative and creative thought process • Ability to embrace change and shift gears in a dynamic environment with rapidly changing priorities • Humility & a positive approach at the workplace; someone who is eager to learn & believes in winning with the team
Offline Marketing Leader Role : Offline Marketing Leader Location : Bangalore, India Role & Responsibilities : – Create strategies to build an immersive and engaging consumer experience at retail, brand events and offline community. – Lead a team to execute offline activities to increase OnePlus’ community engagement and brand awareness across Events, Retail and Community – Set the benchmark to elevate consumer experiences at offline stores and events. – Work closely with partner retail chains across India (Large Retail Formats) and manage co-op marketing plans – Collaborate with the regional marketing teams to ensure consistency of consumer experience at offline activations. – Responsible for building and growing a thriving offline community of OnePlus fan
